There are many that happened this week, both during IETF sessions and in the ecosystem, that troubled me enough to write a dedicated blog post. People from the streaming industry, and from the webrtc industry alike, are approaching OTT media in general, and webrtc specifically, the wrong way. It works, but it does not work well enough. It connects, it streams in perfect conditions, but it does not stream with good quality, at scale and in real-time. What is missing?